The saying goes on that “Content in King” but to me it is beyond that general kingship perception.
What do you think of contents—blogs, articles, press releases and numerous other written stuffs? This is what most of you define a content, though it is more than what is often been perceived.
First and foremost, you must know content in broader sense. It is not only a written stuff as presumed by many. It can be anything in the form of videos, images, audios, info graphics and much more.
Do the following if you are keen to get maximum organic traffic into your site
Start Writing Blogs: Blogging has been considered as one of the most effective ways to drive traffic to websites. You should keep in consideration SEO (Search Engine Optimization) tricks while writing the blogs. It always helps your website to rank high in search engines.
Some benefits of blogging include:
- Improve rankings
- Educating potential plus existing customers
- Develop relationships with new or retained audience
- Helping you to stand ahead in the online market
- Establish your business as an industry leader
- Connect your brand with a potential clientele base
Share Your Content: Writing content pages or creating the videos are easy affairs nowadays. They won’t yield effective outcome if fail to reach to target audience. Use various social media platforms to share your contents. Here are some of the popular and effective social media channels to share your stuff:
- Google Plus
Focus on Keywords: I always emphasize that writing content pages won’t prove effective to showcase remarkable presence if lacks in research and not a keyword friendly content. Keep keywords into consideration while writing contents. Make sure that you don’t spoil your content by stuffing keywords for the sake of keywords.
Many keyword planners are available in the search engines. You may search and start using them to take your decision on your specific keywords.
Create Quality Backlinks: Don’t forget that quality backlinks always work. Apart from link juice, you must give links to popular and known websites in order to authenticate your page.
Some ways to get quality backlinks for your blog/website:
- Article Marketing
- Social Networking Site Profile
- Press Releases
- Link Exchanges
- Document Sharing
Research Your Audience
an important aspect on which every content marketer from all nook and corner of the world agree is that content marketing strategy can succeed or fail on the basis of connection with targeted audience. It is therefore mandatory that you do best audience research before sharing contents.
Before sharing your content, find out:
- Who your audience are
- What gets them excited
- What they want from your content
Maintain Quality As Well As Quantity
Always produce quality contents besides planning a content bank with enriched list well in advance. Follow a system to ascertain that there is no compromise with the content quality. Equally is important maintaining quantity of contents produced. Balancing quality and quantity of contents under specific calendar from creation to publishing them would definitely pave the way for a resurgence.
Creative and Persuasive Content
While creating content, you must keep in mind how to invite others to act on what is being conveyed. With likes, shares and rest forms of promotion by others you can witness fast increase in your brand awareness.
The calls to action include:
- Signing up for the email newsletter
- Sharing content on the social media
- Inquiring directly about the products
- Commenting on contents posted
- Leaving feedback as individual assessments
Write Attractive Titles, Sub-titles and Headings
First impression is the last impression. The first thing which people see is heading, sub heading and titles amongst others. If they are attractive and catchy then undoubtedly your readers start exploring more.
Nothing catches attention of readers more than a compelling and unique supporting image. A picture is worth thousands of words. Don’t share an irrelevant image. Always select compelling and eye catching images to seek reader attention. Researchers argue that visual content always performs exceptionally well.
Use Your Common Sense and be Updated
Search engine prefers genuine and fresh contents. Try your level best to share contents from the authentic sources. Be genuine to search engines. If you try to do some SEO activity to improve ranking, be genuine and maintain quality. Never ever pretend that you are working for SEO.
Be realistic, be a pathfinder.