What Is Content Repurposing and Its SEO Benefits?

Repurposing Content

Content marketers always understand the value of creating high quality content. They not only keep their existing customers informed but also help in gaining the high ranks. Writing a blog on regular basis is definitely a tough nut to chew. It is indeed not possible for everyone due to it being a resource-consuming process.

Creating an SEO optimized, well-researched and plagiarism free piece of content requires lots of time and resources. On the other hand, it is a highly creative process which needs ample time, energy and even monetary support. Repurposing content proves helpful to get out of the copies you have already put in your best efforts.

What is Content Repurposing?

Content repurposing is a process where you need not create a new content. In fact, it is a process where you need to find newer ways to recycle the existing content. It will help you get the best out of the content that you’ve already worked on. And definitely, it saves your time and energy.

Republishing Content
Content Repurposing

SEO Benefits of Repurposing Content

Get Traffic: If you repurpose your content and publish somewhere, you get immediate traffic, which is beneficial for your website in the long run. In addition, promoting your existing content to new audience will also help you boost your site’s organic social shares, which also indirectly help with SEO.

Increase Conversion Chances: By repurposing your existing content you not only increase traffic but also increase maximum chances of getting your potential customers converted into the existing ones. Site’s organic social shares would help you increase your brand’s awareness and services or products you offer. This increased brand awareness will further help the company stay in the minds of potential customers while they are in the market for your product or for service search.

Reach to New Audiences: By content repurposing, you not only increase SERPs and traffic, but also reach out to the new audiences. Reaching out to new audiences is mandatory for getting SERPs and new clients. The process is least time consuming as well.

Get a New & Quality Link: Take any post you wrote and start summarizing it. Before updating in the website you can tweak the title and content to target the different keywords rather than the original one. By doing so, you make it original and thus search engines, including Google, consider it fresh. While publishing, you can take a fresh and quality link as well.

There are many such benefits of repurposing to upgrade and promote contents. So, you need to hire a freelance content writer who understands this specific industry. By getting well researched and industry specific pages, you’ll improve your SEO rankings and thus reach to new audience members. And definitely, repurposing can help you in the long run.


For repurposing content, you need to have an existing content. If you do not have content, then you should consult freelance content writers to work for you. After searching one, you should co-ordinate to let the writer understands your requirement to work on. Once you think strategically about publishing fresh and high quality repurposed content, your next step should be to hire only those professional writers who are well aware of it. It will definitely bring amazing result.

5 Signs You Should Outsource Your Content Writing Services

Outsource Content Writing

Many business owners and marketing heads of the companies who lead the marketing & promotional efforts struggle to generate high-quality and SEO optimized contents on regular intervals. Such struggles are meant to engage the potential target audiences, and to achieves their organizational goals.

Are you one of them? If you understand the importance of contents, you will definitely hire a content creation team which generates content for you. Regular updates not only engage the current as well as potential customers but also increase the sales, and thus revenue increases.

Here is a list of signs you should outsource your content writing services:

1. You are no longer generating content: If you find writing incredibly tedious and boring or you do not have time, you should consider the services of a professional. In case you don’t produce content and assume it wasting of time then you should rather outsource to somebody who can do the needful. You cannot deny the importance of regular content generation.

2. When engagement is low: Without ranking of your website, you cannot engage or seek the attention of new customers. To lure more people, you must start blog writing for your website for overall engagement. A professionally written blog will surely increase traffic to your website.

Some benefits of continuous blogging:

  • Keyword rankings
  • Traffic sources
  • Click-through rates
  • Conversion rates
  • Social shares
  • Backlinks

3. Improve social sharing: You need something new and fresh content for your social handles. You must therefore change your social media strategy in order to increase engagement and to improve revenue. Once you publish a copy, you can share the URL to different social handles and thus you will increase the engagement.

4. Instant access to experts: If you seek instant access to experts, you should update your website regularly. This work should be done by the in-house writers. Several companies don’t have in-house writers. They can outsource their content writing services in such condition.

5. Irregular posting habits: Irregular posting habit is not good for the health of your website or portal. You must update it regularly. Freelance content writers can prove great help when you and your team are busy.

Being busy might make it tough for you to regularly create fresh and high quality content. You should hire freelancers who are aware how to write SEO content in 2016. If you find above mentioned signs for content outsourcing, you can rely on the freelancers based to India. They offer cost effective services and so do they maintain quality in the copies sought.

5 Tips to Keep in Mind for Freelance Travel Writing

Freelance Content writing

Being an owner of a tourism & travel company who runs own website, you are bound to look for different avenues for the content needs, including easily accessible freelance travel writing service providers. Dedicated professional freelance travel writers can play pivotal role to help you bring the website at the top through appealing blogs and contents. It not only adds SEO value to your website, but also keeps your current and potential customers informed of the current offers and updates.

With fast growth of travel industry, the number of freelance travel writers has equally increased. Ironically, in the herd of grabbing opportunities nobody pays attention to quality. If you are desperately looking to rank your website then the primary need is to obtain SEO optimized content. Hire freelancers by keeping in consideration the following crucial points which can pave the way for your uninterrupted growth.

Tips to keep in mind while creating contents for travel & tourism industry:

1. Travel industry experience: Hire a freelancer or content agency who has experience in the particular domain you are in. Travel writers should understand your needs and deliver high quality informative pages according to customized website requirement. So, why let an amateur craft the online image of you and your business.

Travel Industry

2. Start with the professionally written copy: Writers from tour & travel industry can create professionally written copies. Poorly written and unorganized copies will have the site visitors bouncing from your site. It not only reduces your business but also places bad image of your company. Invest time and money to hire a professional who can enthusiastically showcase the products and services you offer through online platforms.

3. Don’t overload content with keywords: Keywords are important to get the search engine rankings, but they should never be manipulated or over-used. Nowadays, standard keyword density is 1 to 2 percent so do not cross that level. The desired keywords should be integrated into pages skillfully, and do not mar the information which you want to provide to your readers.

4. Create SEO optimized contents: Without SEO optimized copy means a road without any direction. While writing copies, a writer must keep in mind the SEO requirements. Such copies get ranked easily on all popular search engines.


5. Give something new: If you just write a simple copy after researching over the internet, then no one is going to read that. You have to create each copy new and must have some potentiality to offer. So, try to include news things in each copy.

Are you looking for freelance travel writing services? There are several such companies in India which offer these services at reasonable cost. You have to search a few to select one that fulfills the requirement. You can bargain to reduce cost of pages they agree to write for you.

In case you are looking for advice regarding freelance content writing in India then you can contact our experts at SEO Content India. You will get genuine free of cost advice. It can pave the way for you to take decisions which yield better results.