Five Reasons You Must Upload Blogs Regularly in Your eCommerce Site

American poet & writer of several bestselling books, Richard Armour once said, “It’s all right to hold a conversation, but you should let go of it now and then.”

What actually he emphasized if read between the lines in current context? Today’s businesses are hollow without websites and websites lifeless if deprived of blogs. Credible blogs transform online stores into omnipresent platforms for the patrons. You can’t ignore regular blog posts which always boost eCommerce sites to get noticed? They add real value to online business.

blogging benefits

Blogs are widely adopted mediums to coax potential readers to gain and share information. They make websites ubiquitous to approach for business relationships.
Here I mention five unquestionable reasons why regular blogging is decisive for the communication purpose with future customers. Appealing blogs turn readers into loyal customers.

1. Seamless connectivity with readers

Blogs improve connectivity

Important medium between readers and online stores, blogs always address key aspects. Readers get impressed by learning new things about products or services. In the meantime, you assess customer preferences by their feedbacks when upload blogs regularly. Let blogs become your effective means of communicate your bigger plans and potential customers address their most common issues. Their feedbacks augur you to explore solutions of problems often encountered. Blogs thus turn into extensive means to share experiences with sensible readers.

2. Sophisticated awareness campaign

Sophisticated awareness campaign

Smart buyers look for most innovative buying options. Knowing facts about product or service is mere a click away now. You have countless competitors thus cutthroat competition awaits you everywhere. By posting regular blogs you can thus highlight products/services eruditely to begin a most sophisticated awareness campaign. It can persuade readers to get convinced. Make the readers believe that yours is the genuine one amongst everything they are exploring.

3. Unique marketing strategy

unique marketing strategy

There is no dearth of channels to promote products or services under various marketing strategies applicable. Teasing ads are commonest of all. If you persuade customers with regular blogs, you bring them into the fold to start judging you sensibly. It is like focusing on an intelligent approach to let customers believe that you not only inform them but also educate them. Regular blog posts become a unique blog marketing strategy. Maximum reach to active readers’ increase returning customers and you start building a new trust.

4. Effective source for website visibility upsurge

search increase

Being an owner of online store you can’t assess customer behaviors. In a befitted position to seek attention of customers from the worldwide locations you become a choice of diversified customers. With uploading blogs regularly, you become sought after source of knowledge for many. Readers will counter you critically with instant feedbacks. Their increased readership and feedback prove a boon in disguise and thus instant upsurge in your website. Your success story thus begins to materialize.

5. Increases SEO ranking through quality content

seo ranking

Through presenting immaculate information about products or services, your blogs boost SEO ranking of your site. Besides providing information, strategical SEO brings significant traffic to websites. Both potential customers and informal readers take interest in it. Place keywords tactically in the blogs and upload them to relate with targeted readers who turn into customers’ sooner or later. Understand the jargons from publishing relevant blogs with this aim for internal links within it to ascertain that potential buyers are motivated to visit your online store.

SEO supports to highlight blogs. Once they are shared on social media platforms as an external link you are being noticed. Such steps are most engaging thus bound to increase chances to appeal potential customers.

Creatively written blogs literally inspire readers to agree or disagree about stuffs you share. With various channelization sources including social media platforms you have variegated options for online presence. It is how your website ranks in search engines for more visibility before targeted customers. Aren’t such benefits justifying to upload blogs regularly for a new dawn. They establish loyal online communities for your business monopolization. Undoubtedly, it is most cost effective marketing platform which you can’t ignore.

What is SEO Over Optimization and How to Avoid It

Whether you believe it or not, but the old saying goes right here that “too much of a good thing is a bad thing.” It is not a proven fact in our lives only, but also in SEO (Search Engine Optimization). SEO strategy is awesome to rank websites on top in search engine ranking pages, but too much of SEO might cause over-optimization to spoil it.

SEO over-optimization is a practice to create too many SEO improvements to that extent that the planned improvements begin to ruin website’s ability to rank due to resultant negative impact. In fact, while a particular site is over optimized, it is most likely that it triggers penalties and which thus cause a site to drop significantly in rank or be totally eliminated from the ranking.

5 Signs You Are Over Optimizing Your Website

1.Keyword-rich Anchors for Internal Links: Internal linking is good for your website. On the other hand, internal linking through using keyword-rich anchor text is bad.

For example;

Check out our new online shoes for more information:

(Links to: example.com/new-online-shoes.htm)

Anchors that use the exact URL of the destination or anchors which use keywords are bad.

Instead, what you can do here to get the maximum SEO benefits is:

Check out our latest and quality shoes for men for more information:

(Links to: example.com/new-online-shoes.htm)Keywords

2. Non-Relevant Keywords: You should never try to rank for keywords which are not relevant to your niche. If you get traffic from non-relevant keywords, you should not expect conversion rates to go up. In fact, too much content or keywords that are unrelated will mar your value from overall strength of site in the SERPs.

 

You should focus on your niche so that you rank for the correct topic.

3. Creating Maximum Internal or External Links to Top-level Navigation Pages: People create links for main navigation pages like “Contact Us,” “About Us” or “Our Services”, which is a part of over optimization.

On the other hand, you may create deep internal link. A healthy ratio between top level navigation pages and deep internal pages should 1:1. They should actually aim to strengthen their link profiles by pointing to the deep internal links.

4. Backlink Creation Frequency: Creating a number of backlinks in a short span of time proves suspicious to the search engines, thus slow it down. Quality always wins over quantity. Create high quality links and keep the number 30 to 100 in a month until your site overcomes Google’s trust barrier.

5. Using Multiple H1s On a Page: An H1 (header) is for a page’s main heading in a page. Unfortunately, some SEO professionals think that white hat SEO means using a bunch of H1 text. In fact, using more than one H1 tag on a page is considered an over-optimization.

Conclusion

In order to avoid penalties for over optimizing a site, you should keep in mind the above defined points and comply with the guidelines set forth by search engines. Your primary goal of SEO should be to generate best possible content, which can appeal to your visitors and comply the norms of Google search engine rankings. If you keep this goal into consideration, you are definitely going to have more natural looking pages with quality internal links. It will thus prove more productive SEO in the future. Get assistance from professional SEO companies to obtain the right strategies to ascertain that you are not going to be penalized.

Do Press Releases Help in SEO to Improve Ranking?

Do you believe that Press Releases can improve ranking?

Many people have started talking that Press Releases are clichés today, and thus they are liquidated. In several cases it is often seen that whenever new companies or product launches come around, Press Release distribution is given least or no importance at all or even cancelled considering they are old-fashioned or outdated trends.

Links from Press Releases do have ranking benefits despite what Matt Cutts says in the Google forums that links from within Press Releases do not “benefit your rankings”.

According to search engine land, links from within Press Releases can indeed have a ranking benefit in Google.

What is Press Release?

Also known as news release, press statement or media release; a Press Release is a short, compelling news story written by PR professionals, and is sent to targeted media houses for publication purpose.

News Release

A Press Release should comprise of all essential information such as who? what? where? when? how? and most importantly why? for journalists to easily produce his own story.

If a release is written professionally, then the chances go high for it to be picked up by bloggers, twitterers, and others who read that to find something worthy to share within their own social networks.

Main Purpose of Press Releases

The main purpose of writing and publishing Press Releases is to get media attention for the events, new product/service launches or similar other major happenings in a business or organization. It is particularly designed to promote companies and their products and or services through Internet with the direct readership publicity on blogs, websites and social networks.

Press Release Serves Three Marketing and Promotional Purposes, including:

1. To let the media remain abreast of an event held

2. To let the media notice a press release to prepare an actual news article; and

3. To help promote certain business’ appearance on the Internet

How to Write a PR for SEO (Search Engine Optimization)?

Press Release writing

Writing content for press releases is entirely different from that content creation for websites and or blogs. While writing a press release, you need to keep in consideration several points, including:

  • Write by keeping the targeted audience into mind
  • Use the keywords as sufficiently as possible
  • Ensure you have an attractive PR title
  • Have a summary that sums the idea
  • Include a proper content body to convey your message
  • Inculcate the who, what, where, when and how aspects
  • Provide the required contact information
  • Describe the particular company precisely
  • Include the relevant links for ease

What Are the SEO Benefits of Press Releases?

PR for SEO

There are many seo benefits of Press Releases. When they appear in the “News” section of a Google search, they easily drive organic traffic to a particular website and thus start creating brand awareness through increasing customers.

If you create unique Press Release which is expressive, valuable, and attention-grabbing, then undoubtedly it would seek the attention of popular newspapers, media outlets or blogs. Chances are that more likely it would be picked for your promotion. When they do so, your company gets that unique link, mention, citation, buzz, referral traffic—and you are a success.

Other SEO Advantages that Come from a Press Release Include:

  • Natural links from external sources
  • Maximum visibility
  • Brand / Name recognition
  • Referral traffic

Conclusion

There are many benefits of Press Release writing such as brand awareness, lead generation, SEO benefits and thought leadership to name a few. However, you need to keep in mind that one Press Release won’t solve all of your business goals or ambitions. The best solution for you to get noticed is to create Press Releases consistency. Through distributing professionally written, SEO-friendly press releases on regular basis you are in the win-win situation.

The logic is that you write a PR as soon as something newsworthy occurs in your organization be it events, promotions, awards, new products or services, and other accomplishments and thus get that channelized instantly.

How to Write an Effective Content in 2017

The past year 2016 has gone and we have welcomed 2017 with newer resolutions. Instead of thinking about the past, it’s high time you plan about your content creation strategies in the current year. What goals do you have for the next 12 months and what type of content you are willing to create to publish and thus get noticed? Was your content strategy successful in 2016? Simply writing content does not suffice to fulfill your requirements.

Suitable answers to many such questions would greatly help you create contents which prospective readers admire and love to read. In addition, you can use the following tips while creating contents to make 2017 a better year than the previous one for your brand promotion.

Increase length of your blog post

Increase blog length

An ideal blog must have more than 1500 words. By long-form content, it means posts which have a total of 1500 words or more to increase your chances of getting maximum traffic thus easy conversion of visitors into customers.

Neil Patel outlined in one of his latest posts that Google’s trend towards long-form writing. He emphasized that long-form content was more likely to be linked to from another site, and it was more likely to take the top spot in the search results.

Longer blog posts not only tend to rank higher in Google search engine results pages, or SERPs, but also lend credibility to your brand. You have taken your precious time to share the detailed information, so you might inspire more customer engagement and loyalty.

Start writing derivative content

Derivative Content

It is a fact that every marketer struggles with producing enough engaging and SEO optimized content to fuel an aggressive content plan. Developing derivative contentderivative content pieces would help the content marketers to accomplish this goal. And do so without putting a major strain on their marketing budget.

Share Your Content

share your content

It is complete wastage of time and resources on a content piece unless other people find it and read. With the growing demand of social media channels, sharing your content has become just as important as writing it. You should also incorporate social share buttons on every piece of content you publish.

Don’t forget to share your content in all social media channels. Once shared, it is also important to join conversations on Facebook, Twitter, and other social platforms. Answer your readers’ questions elaborately so that they get your point of view, offer extra commentary, and let consumers know you care about their opinions.

Start a new blog category

 

It is obvious that your blog starts looking dull if you write on the same topics again and again. Does your blog feel a little stale? If your answer is yes, then a simple solution for you is start a new category. Find a type of content you haven’t covered before and make it your focus for 2017 to improve contents to seek attention.

Add new writers in your team to create something fresh and valuable. Adding new members are always a welcome step as it brings fresh minds and creativity. Refresh your content to attract new prospects and to keep current readers glued to the page.

Research well before writing

Research before writing

Writing content is not effective and yield you results until content is easily accessible to the readers and they get your conveyed point as well. Research well and place correct information after rechecking the source. If you provide wrong information, your brand’s image will go down faster among the customers.

Answer potential questions through your content which customer may have in their minds. Well researched, customer-centric and engaging content not only help your website get ranked, but also assists you in increasing your sales by converting potential customers into existing customers.

Conclusion

There is no question that high quality, well researched and emphasizing content over quantity content will yield better performance over the time. While maintaining length of your content, it is always better for you to try to give as much information as possible. Additionally, it is not a huge burden to implement processes to ensure that you are able to continually deliver customer oriented content to improve your content’s performance.

10 Effective Ways to Manage Negative Social Media Comments

Undoubtedly, Social Media has become one of the powerful advertising & brand building tools for the companies and entrepreneurs in current digital era. It plays pivotal role to support the corporations through helping them to connect, engage and establish trust with current as well as prospective clients. Thus, social media remains a powerful force to increase brand awareness while websites get optimum traffic to ultimately boost up the revenue.

William Shakespeare had rightly said in 1623 that “All’s Well That Ends Well.” The fact remains here that nothing is completely perfect and there is ample scope for improvement. Likewise, in a case of individual or corporate house you can’t make everybody happy in this universe so you should be ready to listen to the critical remarks from Social Media platforms as much as you expect eulogizes from all and sundry.

Connecting and engaging with the clients or fans is a great way to establish trust and loyalty. Should you also remain well prepared for negative comments on your social media pages as well?

Although, every case is different, here is a list of the ten effective ways to handle the negative social media feedbacks:

1. Respond with a proper solution:

Respond with a proper solution

You should respond to your unsatisfied customer in no time with a proper solution. Conversation between a customer and an organization on the Social Media is the epitome of transparency. Take additional care and offer proper communication to them. It is bound to leave an impression that you have nothing to hide and you care all.

2. Acknowledge your mistakes:

Acknowledge your mistakes

Customers are well aware of this fact that no one is perfect in this world, so instead of hiding the mistakes, you should rather acknowledge them to let that particular unsatisfied customer entrust a renewed faith on you. Once you acknowledge your mistakes, the consumer would stop blaming your company for such issues. Thereafter, you can help one find suitable solution.

3. Start conversations offline:

Start conversations offline

Online conversations are in public eye and might prompt others to join in, so it is always better to start offline conversations. Direct offline communication not only prevents the situations from escalating but also calms the person down.

4. Don’t delete unless absolutely necessary:

Don’t delete unless absolutely necessary

Deleting negative comments will present a negative impression of your company. By giving proper solution you will set an example and show other viewers that your company always cares and takes the complaints seriously.

 

 

 

5. Do not lose your temper:

Do not lose your temper

Before replying to a negative comment, you have enough time to plan your response. Reply only after understanding a problem and getting proper solution of that issue being raised. You can use Google alerts to track the negative comments. Don’t ever take the comments personally – even though they might be – and respond with a level head.

6. Reply from a writer:

Reply from a writer

Your response should not have grammatical or factual errors so it is best to get a reply written from any professional social media content writer. Apart from command over the language, he/she understands the Social Media paradigm.

7. Resolve it—even if it costs you:

Resolve it—even if it costs you

Sometimes, it is a wise idea to resolve clients’ issues even if it costs you. Negative reviews can highlight your weaknesses in front of the potential and existing customers. Whatever price you have to pay, it is a great idea to present your company among the potential customers that your business values people.

8. Take a screenshot:

Take a screenshot

Take screenshots of negative messages in order to use them as an evidence or document in the future. Apart from future training, screenshots can also be used as a proof for the legal matters, if any.

9. Don’t entertain the social media trolls:

Don’t entertain the social media trolls

It is a proven fact that some people just want to cause troubles. So, don’t let negative biased messages spread. Handle them with 100% genuineness. Since social media is a highly visible and public forum, it can prevent potential customers hence maintaining transparency is a must.

10. Offer an incentive:

Offer an incentive

If a consumer is not satisfied with your explanation, you can try offering a business service or a discount to calm the situation. And, it most probably will convert that particular complainer into a satisfied customer.

Most companies or entrepreneurs use social media for brand building purposes. But, in a meanwhile, they should also be prepared to deal with the unhappy customers on regular basis. A negative message viral on the Social Media can mar your online reputation hence try to offer them solution- even if it costs you- to convert them into good and long-term advocates for your brand.

You can hire a professional social media enthusiast at SEO Content India to manage your all such social media activities. He/she will create contextual Social Media Pages and update them in compliance with your company’s content policies.