What is SEO Over Optimization and How to Avoid It

Whether you believe it or not, but the old saying goes right here that “too much of a good thing is a bad thing.” It is not a proven fact in our lives only, but also in SEO (Search Engine Optimization). SEO strategy is awesome to rank websites on top in search engine ranking pages, but too much of SEO might cause over-optimization to spoil it.

SEO over-optimization is a practice to create too many SEO improvements to that extent that the planned improvements begin to ruin website’s ability to rank due to resultant negative impact. In fact, while a particular site is over optimized, it is most likely that it triggers penalties and which thus cause a site to drop significantly in rank or be totally eliminated from the ranking.

5 Signs You Are Over Optimizing Your Website

1.Keyword-rich Anchors for Internal Links: Internal linking is good for your website. On the other hand, internal linking through using keyword-rich anchor text is bad.

For example;

Check out our new online shoes for more information:

(Links to: example.com/new-online-shoes.htm)

Anchors that use the exact URL of the destination or anchors which use keywords are bad.

Instead, what you can do here to get the maximum SEO benefits is:

Check out our latest and quality shoes for men for more information:

(Links to: example.com/new-online-shoes.htm)Keywords

2. Non-Relevant Keywords: You should never try to rank for keywords which are not relevant to your niche. If you get traffic from non-relevant keywords, you should not expect conversion rates to go up. In fact, too much content or keywords that are unrelated will mar your value from overall strength of site in the SERPs.

 

You should focus on your niche so that you rank for the correct topic.

3. Creating Maximum Internal or External Links to Top-level Navigation Pages: People create links for main navigation pages like “Contact Us,” “About Us” or “Our Services”, which is a part of over optimization.

On the other hand, you may create deep internal link. A healthy ratio between top level navigation pages and deep internal pages should 1:1. They should actually aim to strengthen their link profiles by pointing to the deep internal links.

4. Backlink Creation Frequency: Creating a number of backlinks in a short span of time proves suspicious to the search engines, thus slow it down. Quality always wins over quantity. Create high quality links and keep the number 30 to 100 in a month until your site overcomes Google’s trust barrier.

5. Using Multiple H1s On a Page: An H1 (header) is for a page’s main heading in a page. Unfortunately, some SEO professionals think that white hat SEO means using a bunch of H1 text. In fact, using more than one H1 tag on a page is considered an over-optimization.

Conclusion

In order to avoid penalties for over optimizing a site, you should keep in mind the above defined points and comply with the guidelines set forth by search engines. Your primary goal of SEO should be to generate best possible content, which can appeal to your visitors and comply the norms of Google search engine rankings. If you keep this goal into consideration, you are definitely going to have more natural looking pages with quality internal links. It will thus prove more productive SEO in the future. Get assistance from professional SEO companies to obtain the right strategies to ascertain that you are not going to be penalized.

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