SEO Benefits of Outbound Links

Have you ever thought about the importance of outbound links? Do such links prove helpful in the SEO strategies?

A study by Search Engine Journal confirms that outbound links have greater value for SEO. There are several ways of generating links for the websites. And, they remain greatly helpful for SEO but at the same juncture you must consider employing an outbound link strategy to ensure blogs are never ever devalued at any stage.

What is Outbound Link?

Outbound links

An outbound link is a link which is meant to take you to some other domains from your site. Such links take you to another specific webpages or websites altogether. When you link out to the related domains of your niche, it not only helps the search engines to understand your niche but also improves trust and authenticity of your own site and thus it plays vital role in your blog’s SEO.

Difference Between Inbound and Outbound Link Building

An inbound link (also referred to as a back link) is a hyperlink on a third-party web page which points to a web page on your site. On the other hand, outbound link is a link meant to take you elsewhere as well. Both link building strategies are extremely helpful to improve the search engine rankings.

SEO Benefits of Outbound Links

Improves Site Authority

By linking out to relevant and trustworthy sites, your website would be considered valuable and helpful to their searchers. Search engines start considering it genuine source of information. Apart from improving rankings, it is also useful to your visitors in getting vital information. While linking out, you need to keep in mind that you link out to the high quality and reputed sites.

Boost Up Search Engine Ranking

While linking out, you need to keep in mind that the website must have indexed pages and good domain authority as well. Linking out to trustworthy websites would surely increase your search engine ranking.

Improves Chances of Social Sharing

When writers or a blog owners notice that you have linked to them, the chances are high that hopefully they like, comment and share the content in which they have been mentioned. Such social signals could be seen as a positive factor in the search ranking relevance. On the other hand, you are boosting up your organization’s reach in various social media networks.

Reader Satisfaction

While you link out to a genuine source, the reader develops one more sense of satisfaction after reading the information. In such situations, your readers authenticate your site and thus love to visit again and again for your additional popularity.


Linking out is a great way to earn your reputation among the readers and to improve a site’s ranking. When linking out, you need to focus on several things, including anchor text. Try to Link to articles which have got high number of social media share. What is more, link to blogs or guest posts having good page authority or domain authority.

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