Content curation is an act to discover, accumulate and present larger volume of contents which surround to a specific subject matter. The entire process can include sifting, sorting, arranging, and placing the searched contents on certain themes, and then publishing them thereafter.
Unlike content creation, content curation doesn’t generate contents. Instead, it is a process to collect contents from variety of sources to deliver them in an organized fashion. Obviously, content curators won’t create new contents but they play crucial role as responsible persons to discover, compile and share existing contents with your online readers to help you remain connected with them through different but unique strategies.
Difference Between Content Marketing and Content Curation
It is mandatory to know the difference between these two terms. You create fresh and engaging content in Content Marketing for which do ample research to ensure quality contents are distributed to all and sundry. The story is though entirely different in Content Curation in which you are not required to create fresh contents. You have this flexibility to use other’s contents by giving personal touch to them to retain the reader attention.
Through content curation, you are in a position to source great quality contents that pertain to your niche/industry. And, you share that with your followers by keeping their interests into consideration. Although you don’t require the involvement of your resources in it, it is extensively useful. Remember that if you simply do a copy & paste then can’t avail the benefits of content curation. Always add something unique as your inputs in curated contents from customizing headlines and bodies in the content links to further enhance appeal.
Benefits of Content Curation for the Firms
According to a recent study by curate , leading digital marketing agencies use 65% created while 25% curated contents to ascertain their content marketing success. Take a look at the below points to find out notable benefits of content curation, and to observe how it can help the marketers overcome some of their greatest challenges.
Increases Knowledge Base
One of the major benefits of content curation is that it increases knowledge base of community members as well as company managers. Since online marketing landscape is changing constantly, you must remain updated with latest happenings of the industry in order to stay on the top. When sharing others’ contents, you can give personal touch to them through adding something from your mind. It eases for you to maintain the reader attention.
Establishes Credibility & Authenticity
Sharing useful content from genuine sources lets you position your organization as a reliable information source. While sharing contents though, you must ensure that they have causal relation with the industry you are in, and you are ascertained that they offer something unique to your followers. Apart from establishing credibility amongst the readers, well-curated contents equally make you authentic.
Gives Relevant Information
Content curation is more about sharing helpful information than writing by yourself. This method is beneficial for those running short of time to write fresh contents but still seek for their followers to receive latest updates regularly. Through this medium, you share contents with the followers what they actually seek, even if that one is not directly from you.
Boost Up Brand Awareness
Although, you don’t share your own content in content curation, it helps to boost up your brand awareness. The method is not new. Most brands often use it to boost up brand awareness campaigns. And, by sharing others’ contents you ultimately show your audiences that you are committed to them. You provide them best contents no matter they were written by you or someone else. Who wouldn’t respect such approach? It definitely improves your brand image.
With time, content curation is bound to popularize and appeal masses. Apart from the above mentioned benefits, it also helps to improve your sales. It educates the potential markets while supplementing original content creation. There’s no denying of fact that curated contents are game-changers in online industry today. Last but not the least, the advice we can give while concluding this article is that you should craft your marketing strategies around the curated contents as well so that your content marketing strategies become more visible and effective to the best.