Boost SEO & Increase Brand Visibility
Like the previous year or before that, optimizing your content equally remains vital in 2017 to obtain ranking on search engines and thus to attain traffic.
Search engine is still being considered one of the top tools for the consumers to avail multiple benefits including shopping, gathering information, getting answers to the queries, and finding solutions to various problems. It has therefore become mandatory that brands rank while your audiences are looking for the products or services you offer them.
Proper search engine techniques and strategies will always help you boost your rankings and to get in front of your potential customers.
There are many SEO tips & techniques you need to keep in mind while optimizing the pages, including the notable ones:
- Be patient
- Accept changes
- Hire an SEO company
- Become an avid learner
- Install analytics and keep watching
- Build an SEO optimized website
- Include a site map page
- Make SEO-friendly URLs
Improving ranking becomes a child’s play if you are abreast of the latest SEO techniques. The techniques are though not rocket science but leave greater impact. Implementation of a few simple steps would definitely take your website on top in various search engines.
Follow the below suggestions and watch your website’s improvement how it ranks at the top of the search-engine results.
- Publish Relevant and Quality Content: Quality contents get crawled by Google crawler and thus ranking is improved.
- Update Your Content Regularly: If you update fresh content, search engines pushes up your website.
- Write SEO optimized title and description
- Have a link-worthy site
- Use alt tags
Our SEO experts have outlined five important ways to support your SEO strategies to help you build the brand awareness, drive targeted traffic, and to achieve the marketing goals.
#1 Increase Page Load Speeds
Page load speeds play vital role in getting new customers and to retain the existing ones. Do you know this fact that if your visitors have to wait, you may lose them? So, you should use a caching plugin to help improve your speeds. In addition, clean and streamlined code is also helpful to increase page load speeds.
#2 Ensure Your Site is Mobile-Friendly
When making a website, you must keep in mind that your visitors will come from different sources. Smartphone searches have increased by manifold so you need to create a mobile friendly website. In addition, Google’s most recent update shows that mobile friendly sites rank above than those which are not mobile friendly.
There are many sites, where you can confirm whether you site is mobile friendly or not.
Some important mobile optimized website benefits include:
- Improved User Experience
- Enhanced Average Time on Site
- Faster Website Loading Speed
- Enhanced Mobile SEO
- Competitive Advantage Over Your Competitors
#3 Ensure to Include Outgoing Links
Outgoing links play great role in improving the search engine ranking. An study by SEJ proves that including the outgoing links within your blog post has a positive effect on SEO ranking. Including authoritative links is helpful in SEO as it builds trust with Google, shows that your blog post is indeed valuable and relevant to your respective industry.
Apart from providing additional resources to readers, such links will prove their own credibility in the online space. While outbound linking, you should link to the relevant pages so that readers do not distract from the specific point.
#4 Improve Website Experience
You not only need visitors on your website but also want them to stay on your website for a while. But how! You can easily improve the website experience by adding interactive content pieces in the form of infographics, videos, surveys and polls, calculators and audios. If your visitors stay on your website, it helps you show Google that your content is worthy to be ranked.
#5 Create Content Rich Pages
Try to create the content rich pages for your website as they can easily find place on the top of Google search rankings with the right optimization. In fact, rich content can be a great tool to boost up the visibility of your website across the search engines.
Neil Patel points out—“as a content marketer you have to create long form content, meaning 2000+ word, high-quality blog posts.”
Some vital benefits of long form content:
- Higher Google Search Rankings
- More Brand Authority
- Greater Credibility
- More Social Media Success
- Lower Costs for Inbound Marketing
- More Backlinks and Organic Traffic
- More Sustainable Content
- Greater Value
If you want people to find you online while they search for your products or services, you need visibility of your website. Search engine ranking is not possible until you understand the importance of SEO and to make your website search engine complaint. While creating a new website, you need to keep in mind the above mentioned points to meet the requirements of Google.
Some of you might be a novice in the industry. It is better to hire an expert if that is the case. He/she will not only help you create SEO friendly websites but also turn that user friendly as well. Always remember that user friendly websites always rank easily in the popular search engines.
Try to understand the questions your potential customers might have and provide answer to your contents. Getting connected with the potential customers is a great way to increase sales, which should be your ultimate goal. While creating contents, you need to keep in mind the SEO strategies, including keyword density, search engine algorithms, meta titles and meta descriptions for a greater boost.