Know About Dofollow and Nofollow Backlinks in SEO Contexts

Both Dofollow and Nofollow Backlinks are Must

Having a website is good, but having a website that ranks well in search engines is very good. To improve ranking and maintain the ranking, there are many SEO activities, including building backlinks. While building links for your website, you must understand the difference between dofollow links and nofollow links. And, why you need the both.

Related: Marry Your SEO & Content Marketing Strategies to Boost SEO

What are dofollow links?

dofollow backlinks

The term dofollow link is introduced by Google in 2005 in order to improve the search engine results and reduce the search engine spam indexing. Do follow links pass link juice to improve page rank in search engines as it tells the search engine crawlers to follow the particular link. Search engines crawlers continue to crawl other pages they discover through standard links. Such follow links are counted as ‘votes’, forcing SEO link juice and improving the page rank of the linked to sites. They are considered good for improving organic ranking and page authority of a website.

Related: SEO Benefits of Outbound Links

What are nofollow links?

 

The nofollow link is basically a piece of information for search engine crawlers saying not to crawl the link. Such links neither helps in boosting PageRank, nor in improving a page’s placement in the SERPs. In addition, they do not get love.

There are some situations where you might need nofollow such as paid links, adverts, blog comments, links to bad sites, links to ads, among others.

No follow links do not directly improve page ranks or organic rankings, it does not mean you do not need them. They create awareness, bring traffic, engage people, improve internal linking, among others. It is also confirmed that improved traffic boosts organic ranking.

You need both dofollow and nofollow links

Do-Follow vs. No-Follow link ratio

It is true that do follow links have more value than no follow links, but you should underestimate the power of no follow links. You will not be able to enjoy organic traffic from Google if you lack any of these link types.

If you create only do follow links, then search engines and Google will consider it a manipulative activity and tag your links as spammy, even if you didn’t do anything suspicious.

Related: 5 Quick Ways to Improve SEO & Increase Brand Visibility

Is the DoFollow vs NoFollow link ratio important?

Do not build links to get your website noticed by search engines; in fact build organic (natural) links to your site. If you focus on getting legitimate links to your website, you have nothing to worry about the ratio. When you create links intentionally to get noticed and improve ranking, then you have to constantly worry about being discovered and penalized. However, it is a good practice to have both types of links. Because, we have heard debates on the ratio, but haven’t seen numbers anywhere.

Conclusion

When creating links, make sure you create them naturally. Do not create links to come in the notice of search engines. Natural links from authority websites will improve page authority, domain authority and thus search engine ranking. Nofollow links are also helpful in many ways, so just start creating links naturally. One thing you can do while building links for your website, get inbound links or give outbound links only to authoritative website.

I think the information is sufficient to understand the difference between do follow and no follow links and why you need both. If you still have confusion or want to ask more, contact our experts now. We will try to get your confusions cleared by our experts in no time.

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