Create Quality Product Descriptions Which Actually Support SEO

It’s a common phenomenon nowadays that individuals and corporates prefer online shopping to fulfill their needs. They do it with sole aim to save time and resources. In many cases, visits to physical stores to buy the stuffs have literally become the matter of the past now. It has happened because online shopping makes it easier for the buyers to obtain products’ descriptions for maximum comparison of numerous stores in one go. Potential buyers go through these descriptions and thus come to know if features mentioned their actually suit to them to initiate shopping.

product descriptions India

In a laymen’s language, product descriptions are the final says about products. As highly persuasive descriptions about products, they express the multidimensional elements about them. Website visitors mandatorily go through such information to judge that keenly whether to decide buying that product or look for alternate options.

What is product description?

Product descriptions can be defined as the elaborate written information about the products but in brief to be easily read by the potential buyers. In descriptions, writers highlight the key features of the products in order to increase their sales. A potential buyer goes through such descriptions before making the buying decision.

How to create quality product descriptions which can support SEO?

  • Create unique and fresh product content

Contents play pivotal role to invite Google Crawler to crawl pages. That is why one must create fresh and unique product content for the said purpose. It not only coaxes the readers to make their buying decisions but also improves page ranking. Keep length of your content between 200 to 300 words and always use bullets whenever possible.

  • Incorporate keywords

Writing content is not enough. What makes important is writing SEO friendly contents to leave greater impact. One of the basic elements of writing SEO friendly content is to incorporate the keywords tactfully. Try to use long-tail keywords, which rank easily on the search engines.

  • Allow visitors to write reviews

product descriptions

Let others write good contents for you—in the form of their objective reviews which describe their heart and emotions. If your products or services are of high quality and ensure customer friendly services, your clients would definitely express their mind. You are bound to receive their sincerest and positive reviews. Such impromptu but crème de la crème expressions define attributes to turn future visitors into loyal customer. Allow product reviews on your pages but carefully monitor all posted contents for spam through having a keen eye on what is going one.

With an increasing content, chances are high for you to have ranking improvements which therefore bring manifold benefits.

  • Create keyword stuffed Meta description and title

Meta descriptions and titles play crucial role in ranking the pages in search engines, provided they maintain extensive keyword stuffed Meta and Description. If you have a team of novice writers then, consider hiring professional SEO copywriting service firms for this purpose. Professional writers can create unique and easy to rank Meta and Descriptions to help you come into the limelight.

  • Optimize images

Don’t just copy and paste an image. Always optimize images before you publish them. They help you increase your websites’ ranking and sales thereafter. You can surf the selected ones out of the countless genuine sites that make the images available free of cost. You can select some to use in your website.


While writing product descriptions, you must keep in consideration SEO parameters of a particular page. Undoubtedly, product descriptions improve rankings but a well- planned and carefully crafted one becomes part of a strategy to support SEO tactics. They help you rank the pages immediately.

Several reputed companies operate in the market to offer meticulous product description writing services. Only selected ones amongst them though are good enough to prepare SEO optimized and readable content at pocket friendly budget. Search a few companies before settling down with one to finalize your deal. Online search proves helpful to find a dedicated content partner who can fulfill your need.

How to Write Effective Product Descriptions?

Writing Effective Product Descriptions

Writing product descriptions is an art to craft sentences through words to describe to impress the readers. It differs from other categories of content writing. You have to be highly articulate to describe things in minimum words to explain the product attributes to the maximum extent possible.

How should you proceed writing product descriptions which can assuredly leave an irrefutable impact? Such write-ups must be persuasive enough to appeal all readers on multiple platforms.

product description writing india

Here are a few notable factors which you should keep into consideration while writing product descriptions to turn them most effect ones.

1) Be focused & expressive: Think in the perspective of common buyer while you write product descriptions. What should you say that makes sentences different from others? Your focused & expressive ideas should appeal to the readers. Be direct and to the point. A small content must express the Who; What; Where; When; Why and How of a product you are highlighting.

2) Don’t conceal facts: While expressing product qualities, your descriptions shouldn’t be extravagant at any level. Concealing facts or providing anything unrealistic might literally prove a doom. Product descriptions will make or break the sales thus it is important to focus at the clear descriptions. Mention key product information in the clear language as objective explanations. Do that by bridging the gap between products’ features and benefits.

3) Mention specific features:

product description that sells

Always describe specifications of the products you are willing to promote by product descriptions. By mentioning specific functions or uses in comprehensive language you seek attention of product buyers. Let the descriptions impress readers to buy products with their newer instinct. Keep the tone of your voice exemplary.

4) Showcase appealing punchlines: Through appealing punchlines you can seek a shopper’s fantasy to the most. Mingling the storytelling to psychology based elements would pave the way for perfect punchlines. While describing many factors related to products, nice punchlines should project attributes of products you promote.

5) Value based description: Before you write you must think the visual aspect to ensure if adding graphics can work. Mention the long-term values of the products you are writing about. Your small description should bring facts like what makes that particular and unique. Why is this product useful or better than the competitors and what features differentiate that from the rest?

6) Unique content formatting: Enlisting information with the arrangement of most important details at the top to putting ideas through a planned listing to present bullet points et al would be easy to read as well as attention seeking. Remember that by having too much bullet points you don’t truly express the product in description but such content formatting in certain balance would definitely make a big difference.

Final Say:

Write impressive content while preparing product descriptions to engage the reader attention and increase sales. If description is able to catch emotions or imagination of a reader, you are definitely a success. Be creative but at the same juncture project the product beforehand with compelling write-up which appeals to all and sundry.

Being short but sweet to be effective is what appeals readers with a new boost. A prudent product description writer must know when to show, express and describe the facts and to what extent impel thoroughly persuasive but minimum words. Hiring a professional is a great idea as he/she would understand the different between SEO content writing, SEO article writing and product description writing.

7 Simple Steps to Writing Product Descriptions that Increase Sale

Main purpose to write Product Descriptions is to offer highly persuasive compact content to all potential readers you target. They should understand and get convinced to make a buying decision after reading the text. As the purpose is to ensure sales increase you must focus on most effective steps to create a content that fulfills purpose.

Product Description Writing

Here are some seven simple but highly credible steps you must take when writing the Product Descriptions. Applying them is bound to turn each text truly saleable.

#1 Focus to Enthrall Readers: It always matters how focused is your Product Description to appeal the readers. Do they enthrall them to read, think and act to order products? When a small write-up of yours entice them to read and click to buy online without a second thought you successfully motivate the target audience to buy. Such writings differentiate from ordinary product descriptions.

#2 Develop Immense Willingness with Buyer Persona Exhibit: The moment your writing appeals the buyer as if you define one’s persona the step to persuade attains success. By boosting buyer persona, you enchant the potential customers. Such step of you as a writer inspires people to start believing on what you present through a short text. Little bit of research to understand the targeted buyer’s psychology can turn the disbeliefs into belief while they look at a Product Description you present.

#3 Explain Product Features & Benefits Comprehensively: No matter how effectively is written your Production Description might fail to attract potential readers if it can’t explain product features or benefits offered. Mere presenting flowery language won’t do. You must discuss various angles in the easy style. Description must excite the readers to go into details. They must start believing on the features discussed.

#4 Keep Persuasive Language Tone: Avoid teasing language in Product Descriptions to ensure potential buyers don’t overreact. Tone of language as a voice will matter the most to explain product features. Not at any stage description should make them feel boring or to defame manufacturers or corporations dealing with marketing. Your purpose should be maximum reader engagement. Language tone must differentiate a product from competitors through explaining distinctions to enchant the readers.

#5 Maintain Glossy Writing Style: Nobody is going to read you from start to end even though Product Description is shortest one. Only selected readers take interest to read you word by word. It is a must to entice the readers with unique description to augur them buy the products. Writings must tempt them to feel and believe on what is being explained.

#6 Proper Balance of Text & Visuals: Remember that how you present a text matters more then what is actually presented. Use headings and subheadings carefully to tempt readers to read thoroughly. Besides describing text, you must also share visuals and bullet points in explaining products. It seeks the attention of every reader not to miss out the key points while assessing Product Description contents.

#7 Use Innovative Ideas for Maximum Readability: Don’t ignore readability elements while preparing a Product Description page. Focus should be on appropriate use of fonts to adding videos or photos at the suitable place. Last but not the least use innovative ideas to design pages to make them best interactive. It will be empowered to appeal to all readers.


Above mentioned seven simple steps would leave charismatic impact on the Product Descriptions written. They easily describe many features or product benefits logically and in least possible words. Besides what have been explained, aim should also be on editing written texts to avoid typos or grammatical mistakes to polish the work. It must become more readable and engaging. Your text’s persuasiveness brings added value when optimized for Search Engine ranking. Write them for ideal buyers and explain thoroughly what you are going to present them.