Most Common Technical SEO Issues Hamper your Organic Ranking

Creating a website is one of the easiest tasks. All you need to do is hire a company and elaborate your requirements; the company will create a website according to your requirements. Mere having a website is not enough, the website should rank organically so that it generates traffic and you can convert the traffic into paying customers.
To rank your website, you should rely on current SEO strategies. But you won’t be able to rank a website if it has technical issues. So, try to find out the technical issues of your website and fix them.

Similar: Importance of Social Bookmarking Activities in SEO

Find here some technical issues of a website

Duplicate content

According to SEMrush, 50% of indexed web pages face duplicate content issues. So, you should check your website and resolve the issue. Find out the duplicate content from your website and write fresh so that Google notices it. Duplicate contents can badly affect your organic ranking.

Duplicate content can be defined as a piece of content which appears in more than one location on the Internet.

Duplicate or missing meta description 

duplicate meta description
Image Credit: Wordstream

A study by SEMrush reveals that 30% of websites have duplicate meta descriptions and 25% of websites have no meta descriptions at all. So, you should check the each page of your website and confirm that your website has appropriate meta descriptions.

Meta description checklist

  • Insert keywords
  • Write legible, readable copy
  • Maintain the length
  • Consider using rich snippets
  • Write fresh description

Inappropriate title tag 

Your title tags or page title helps both users and search engine crawlers to determine what your page is all about. They make search engine crawlers to crawl a website and help in improving ranking of a website.

Title tags can have a number of issues that can affect your organic ranking, including:

  • Duplicate title tags
  • Missing title tags
  • Too long or too short title tags

Broken internal and external links

Internal linking and external linking help a website improve ranking of a website. Broken internal links will increase your websites’ bounce rate and down the organic traffic.

Similar to internal links, you don’t want external links lead your traffic to an error page. A lack of working backlinks will reduce the number of your pages that appear in search engines.

Low Word Count

According to SEM rush, Eighteen percent of the websites have a low word count on some pages. Search Engine Journal writes that Google considers articles with under 300 words to be “thin content.” And, as far as the search engine giant is concerned, thin content has an absence of value.

So, explore your website and find out pages with thin content. Add some more information and make the pages scannable. Long form content helps you engage your readers and improve ranking of your website. Your website content should be engaging to engage your readers.

Not Using HTTPS

If you are still using HTTP, then it is a high time to use HTTPS. Google prefers secure websites to rank. Apart from safety of your data, secured websites rank easily.

Missing Alt Tags

Images without alt tags are most of the times overlooked by search engines, so you must consider image optimization.

Without alternative texts and text descriptions, they simply don’t know which category to put them in. Therefore, it has become important to include any keywords you are trying to rank for in your image alt tags.


Apart from these mention technical errors, there are many. So, you need to keep yourself updated with the latest happening in the SEO industry and update your website frequently. To the untrained eye, technical SEO issues aren’t easy to spot.

If you suspect any of the above technical issues, your website is getting hurt organically. It is a right time to have a long look at your website and your SEO efforts. Technically strong website supported by strong social media optimization services performs well in search engines without intensive SEO efforts. We offer freelance SEO services India at cost effective rates, so give us a chance to understand your requirements and offer best possible services.

Importance of Social Bookmarking Activities in SEO

Before going inside whether social bookmarking is helpful for SEO boost or not, you must understand what is social bookmarking. Why organizations look for such activities. Social bookmarking is defined as a shareable bookmarking service that allows websites to be bookmarked on the Web.

According to

Social Bookmarking is the practice of saving bookmarked Web pages to a public website as a way to share the links with other Internet users.

Importance of social bookmarking in SEO

Importance of Social Bookmarking in SEO

The web pages that are bookmarked at social bookmarking sites are considered to be of a quality backlink in the eyes of search engines. High quality backlinks are needed to improve page rank, domain authority and ranking of website. Once you improve ranking, you will boost traffic to your website through organic traffic. Therefore, web masters keep social bookmarking activities in their to-do lists.

Engage people with social bookmarking sites

Social bookmarking sites are helpful for improving ranking and traffic of a website. But you should know that the sites are not only to be published your articles. They are not helpful if you are failed to engage your potential customers. Keep three tips in mind when you want to get most out of your social bookmarking activities.

#1. Engage your potential clients

You must engage your potential customers so that they click to your posts and land them in your website. You need to discover an audience for your content or people in a vertical market whose audience intersects with yours. Increased traffic also improves ranking of a website.

#2. Involve your audience

You can ask questions to your potential customers or coax then to ask questions. Let your target audience reply and you should read the reply and add your points as well. Once you engage people, you will get traffic to your website.

#3. Be informative, not promotional

You can share relevant information through your social bookmarking sites. If you are informative, your potential clients will search and engage. Being promotional is not always good.

Should one use social bookmarking for SEO?

Now, it has been confirmed that social bookmarking sites generate traffic, Builds brand and improves SEO. Apart from a cost effective option, it does not require much time. If done properly with the help of professionals, using social bookmarking sites as part of your online marketing campaign will be beneficial.

Cons of social bookmarking activities

There are many cons of social book marking strategies, which we need to keep in mind. Apart from increasing bounce rate, we may create links from low quality bookmark sites. According to SEJ, the more low-quality, non-relevant links you generate, the more red flags you’ll be waving for Penguin to come waddling in.

Final verdict

Social bookmarking sites are helpful for improving ranking and SEO, but make sure that you must put in a lot of effort into it and have to plan strategies properly so that the post in the social bookmarking websites generates the interest of your target audience and thereby brings traffic to your site. Make sure you research carefully before using social bookmarking sites, or else you may end up ruining your ranking.

Social media optimization services help you promote your brand in the online market. Apart from ensuring credibility, it helps you generate leads for your organizations.

You may Also Like: SEO Services for Startups 

SEO Services for Startups: Benefits and Importance 

SEO Services for Startups

Once you have a business model in place, you need to explore different ways to generate leads and convert them into customers. There are many ways of generating leads, but you need to keep your budget also in mind. Generating leads through organic ranking is one of the cost effective and long lasting ways, so you must explore this avenue.

When it comes to SEO services for startups, we tailor a plan to generate buzz about the business, attract new customers and let the organization stand out from the competition. Startups most of the times have financial crunch, so we need to keep it in mind as well. Apart from resolving technical issues, they need to create quality content consistently and promote it.

Some SEO Strategies for Start-Ups

SEO Services for Startups
SEO Services for Startups
  • Building an authoritative site
  • Build site reputation within search engines
  • Make it easy for Google to crawl
  • Make the site mobile friendly
  • Social sharing for optimal social engagement
  • Updating blogs regularly• Writing and distributing press releases

Why a Startup Needs SEO?

Now, people are opening startups than ever before. A well planned and rigorously startup not only success, but also starts generating revenue, otherwise 90% Of Startups Fail. Startups need SEO in order to make their website user friendly, engaging and rank on search engines. Developing a website is a good idea, but it should rank so that it gets noticed by potential customers and starts generating leads.

Update the website blog with fresh content regularly

Search engines, including Google, love fresh content. The startup websites should have a blogging section and the blog needs to be updated regularly. Generating quality and SEO friendly content is also an art, so the startups can assign the work to their SEO agency. While updating the blogs, make sure they are interlinked for SEO benefits. They can also link out to authority sites in their niche to improve credibility.

Work on social media channels

Social media channels are not all about writing and publishing. They can be used to improve branding, engage potential customers, land the potential customers in the desired website and convert them into paying customers. Startups need to hire an SEO agency to setup social media profiles and engage people with daily activities. Apart from generating traffic, social media also helps organizations improve ranking.

Press releases are not dead when done correctly

There are a number of benefits of PR activities when done correctly. Organizations need professionals to write high quality and well researched press releases and upload them. Once approved, the PRs get picked by journalists and media houses, and submitted. This way you get your company information viral and many backlinks pointing back to your website.

Final thoughts

It is for sure that SEO services for startups are completely different from SEO services for established organizations. Therefore, startups need to hire an SEO agency in India and get proper digital marketing solutions. We have elaborated above why startups need to hire an agency and how the agency can help the startup. We also offer SEO services for startups; anyone can get in touch to know about the services briefly.

Know About Dofollow and Nofollow Backlinks in SEO Contexts

Both Dofollow and Nofollow Backlinks are Must

Having a website is good, but having a website that ranks well in search engines is very good. To improve ranking and maintain the ranking, there are many SEO activities, including building backlinks. While building links for your website, you must understand the difference between dofollow links and nofollow links. And, why you need the both.

Related: Marry Your SEO & Content Marketing Strategies to Boost SEO

What are dofollow links?

dofollow backlinks

The term dofollow link is introduced by Google in 2005 in order to improve the search engine results and reduce the search engine spam indexing. Do follow links pass link juice to improve page rank in search engines as it tells the search engine crawlers to follow the particular link. Search engines crawlers continue to crawl other pages they discover through standard links. Such follow links are counted as ‘votes’, forcing SEO link juice and improving the page rank of the linked to sites. They are considered good for improving organic ranking and page authority of a website.

Related: SEO Benefits of Outbound Links

What are nofollow links?


The nofollow link is basically a piece of information for search engine crawlers saying not to crawl the link. Such links neither helps in boosting PageRank, nor in improving a page’s placement in the SERPs. In addition, they do not get love.

There are some situations where you might need nofollow such as paid links, adverts, blog comments, links to bad sites, links to ads, among others.

No follow links do not directly improve page ranks or organic rankings, it does not mean you do not need them. They create awareness, bring traffic, engage people, improve internal linking, among others. It is also confirmed that improved traffic boosts organic ranking.

You need both dofollow and nofollow links

Do-Follow vs. No-Follow link ratio

It is true that do follow links have more value than no follow links, but you should underestimate the power of no follow links. You will not be able to enjoy organic traffic from Google if you lack any of these link types.

If you create only do follow links, then search engines and Google will consider it a manipulative activity and tag your links as spammy, even if you didn’t do anything suspicious.

Related: 5 Quick Ways to Improve SEO & Increase Brand Visibility

Is the DoFollow vs NoFollow link ratio important?

Do not build links to get your website noticed by search engines; in fact build organic (natural) links to your site. If you focus on getting legitimate links to your website, you have nothing to worry about the ratio. When you create links intentionally to get noticed and improve ranking, then you have to constantly worry about being discovered and penalized. However, it is a good practice to have both types of links. Because, we have heard debates on the ratio, but haven’t seen numbers anywhere.


When creating links, make sure you create them naturally. Do not create links to come in the notice of search engines. Natural links from authority websites will improve page authority, domain authority and thus search engine ranking. Nofollow links are also helpful in many ways, so just start creating links naturally. One thing you can do while building links for your website, get inbound links or give outbound links only to authoritative website.

I think the information is sufficient to understand the difference between do follow and no follow links and why you need both. If you still have confusion or want to ask more, contact our experts now. We will try to get your confusions cleared by our experts in no time.

How to Marry Your SEO & Content Marketing Strategies to Boost SEO

Marry Your SEO & Content Marketing Strategies

It is often seen that content marketing and SEO strategies don’t go hand in hand in companies like they should. In fact, their SEO and content marketing strategies are in conflict with each other. Such situations are not repairable and webmasters need to understand the importance of combining SEO and content marketing strategies.

SEO and content marketing work perfectly to achieve the organic ranking if combined together. It is a truth that neither creating high-quality and well researched content alone work nor SEO alone is enough. You should combine both to get immediate and long lasting results.

With the emergence of content marketing, the value of SEO has decreased. However, SEO still plays a great role in improving ranking of a website. To get most out of SEO strategies, you can marry SEO with your content marketing strategies.

Use below tips to marry the two tactics into one consistent and effective effort:

Keyword research

Long Tail Keywords Research SEO

Keyword research tools are available in the market to find the best keywords for your products and services. Finding the suitable keywords is an essential condition for both strategies to work together as content must be ranked organically. Finding a perfect set of keywords for the products and/or services of your website requires research, which can be done with the help of numerous tools.

Create unique content

Content works as a king for any website. Without proper website content, you would not get success to ranking your website in search engines. Create high quality, fresh and long lasting content so that it remains useful for your audience for longer. While writing content, make sure you have sufficient word limit for SEO boost. With the unique content, you will boost your SEO and content marketing strategies.

Have a link building plan

When you create content to support your content marketing strategies, it will not work out until the content is properly internally and externally linked, which is a part of SEO strategies. Have a proper inbound and outbound link building plan in order to improve engagement and control bounce rate. Getting high quality links from authority sites is one of the main SEO activities to improve ranking and generate traffic.

Improve onsite SEO and user experience

Onsite SEO is all about optimizing the robots.txt, improving metadata, utilizing proper tags, and constructing a strategic sitemap & other technical stuff. While content marketing is all about improving user experience. If you combine both, you will get success in getting the desired ranking. Improved ranking will result in improved traffic. Once you get traffic in your website, you can easily convert it into paying customers.


These points are helpful in improving ranking of your website by combining SEO and content marketing strategies. Now it is confirmed that SEO is actually all about content marketing & content marketing is all about SEO. Both are interdependent, so we cannot separate. To know more, you can contact us at any point of time.

We are a reputed and known SEO content writing service providers in India. In addition, our content marketing services, online reputation among others are popular in the market.


SEO Company in India Ensures Latest SEO Strategies for Quick Result

Owning websites that hardly ranks on the searches is equal to selling mirrors to the blinds. The question is that how to get your website ranked on the search engines. Search Engine Optimization (SEO) supports the websites or blogs get ranked on the search engines. Before we move ahead, let’s explain SEO and its prerogatives for the better understanding of this concept. We must also understand it why it is needed to sustain in the online market.

SEO company in India

SEO (Search Engine Optimization) is a process of getting traffic from free, organic or natural search results on the search engines. On the other hand, SEO is simply an art to ensure that your website is structured in a specific way which search engines understand or notice. Such strategically planned websites thus create positive impression in front of the search engines.

Looking for SEO Services

looking for SEO services

If you have a website, then you would definitely look for the SEO services in order to help your website obtain search engine rankings. Several countries from around the world offer SEO services but many of the exclusive SEO services in New Delhi, India are often preferred due to availability of various such companies and resources.

Reputed SEO company in India would ensure offering high quality and professional services in order to keep clients satisfied besides retaining them to the best extent possible. In order to keep the conversation smooth and transparent, many such companies also have round the clock customer care services.

Some Benefits of SEO Services in India

Checklist for an SEO Company in India

SEO Checklist

You might be aware of this fact that several SEO companies offer their professional services to domestic as well as global clients today. Many such companies maintain their variegated expertise. You thus need to choose one such party that can better guarantee to fulfill the requirements. Before choosing a company for your SEO requirements, you shouldn’t forget to make the checklist to follow that.



Below are the points which you must cover in your checklist.

  1. Your own budget for the project
  2. Assessing previous works of a chosen company
  3. The team size of the company in question
  4. The locational factors
  5. The turnaround time

 How to Search a Company in India?

Searching a SEO service provider in India has become an easy affair today. A simple search would be helpful for you to get in touch with many such parties which can offer services at cost effective rates. Obtain the details of many such agencies to receive their quotations and rest details sought so that you make genuine and a reasonable decision to act on to take the services of specific parties. The moment you are in touch with an authentic company which fulfills the requirement, you should go ahead in making an upfront payment to avail the specified customized services.

Each of these companies maintain different payment receiving options. In general, most of the Indian SEO companies usually demand 50% in advance and often advice for the release of rest payment on project completion. They also keep you informed by providing details of the works done on monthly basis to their respective clients in order to maintain transparency. So, you should rather choose any such company accordingly to take their exclusive SEO services or even Internet marketing service solutions at the pocket friendly rates.

You may even bargain to receive some discount from such companies while awarding the projects to work on. In the Indian context, several SEO companies offer discount of up to 40% in order to serve their existing customers and to lure the new ones. Bargaining hard might help you get some initial discounts which are indeed great help for your smooth organizational operation. For more information, you can contact SEO Content India and its team just by sending an email or calling directly.

The exact Diversity between SEO and SEM

Many internet marketers are mixed up in the context of the used terms of the experts. The two terms SEO and SEM are often confused with each other, so you need to elucidate the diversities between the two diverse terms in regard to their meaning and the way they can enhance the performance of your website.


Search Engine Optimization

This refers to everything done towards making your website look more attractive for search engines. It can be the attainment of the right keyword density, creation and updating relevant content and attainment of backlinks with anchor texts that include your access word. Both on site and off site techniques are around, and they can be efficient once keyword optimization and link building has begun to kick in, but the establishment of an SEO operation is a process that is quite lengthy and is requisite of proficient SEO investigation prior to the obvious outcomes.

SEO Activities in Brief:

Online SEO Activities:

  • Restoration of Website Content
  • Making it look and feel appealing

Offline SEO Activities:

  • Content Inscription
  • Content Deference
  • Press Release Inscription and Submission
  • Blogging
  • Link Swapping
  • Forum Placing
  • Social Bookmarking
  • Classified Ads

SEO Advantages

  • Cost Effective: SEO is not inclusive of disbursement for click/visitors you obtain implying that you can avail boons of being on top sans needing to disburse for the same that is inclusive of long term boons, requisite oflowerongoing maintenance fees and is best for the marketers on budget. The only outlays would be hiring proficient SEO services from a reputed SEO firm that is quite less in comparison to paid ads.
  • Faith: Organic SEO listings are a trusted information source, believed to be wholly indexed and unbiased by the third party’s programmed method.
  • Ongoing: Results are brought in by the SEO techniques that are long lasting and benefitting to the user for years to come.

Search Engine Marketing

This refers to an umbrella phase that is not inclusive of all those activities done by a website owner or SEO expert towards attainment of higher rankings. Not only it is inclusive of SEO, but even other methods like link building campaigns, give-and-take linking and website registration in diverse directories and websites. In short, SEO forms the part of marketing policies. Also, it has the involvement of websites submission to search engines and purchase of featured listings on diverse sites. Methods have even been featured like purchase of advertising spots on other relevant websites, so that way the website’s SEO world can be encouraged.

SEM Activities in Brief

  1. First-rate content towards generation of links from social media
  2. Article Marketing
  3. Main Inductions of Search Engines:
  • Webmaster Tools
  • Google Analytics
  • Site Compliance to Search Engines
  • Formation of AdWords account
  • Site Capitulation to Google Places

    4. Reporting:

  • Review of Progress
  • Competition Report Analysis
  • Server Log Data Analysis
  • E-commerce Deficiencies Diagnosis
  • Tracking of Conversation
  • Placement of Content
  • Optimization and Marketingon Social Media (SMO/SMM)

SEM Advantages

  • Quick Outcomes: Search engine marketing company in India combines techniques of Pay per Click and Search Engine Optimization thereby making it more appropriate for the marketers to attain immediate outcomes.
  • Target Market having Direct Access: Outright access is offered by professional search engine marketing services in India to the target customers as well as a prospect to balance operations and their assertive persuasion.
  • More Sales: In SEM, the sponsored promotions are known to attract more visitors to the site, thereby converting into more customers and higher sales.


There are many companies offering the services, you need to choose one suiting your requirement. Get in touch with many and get their quotations and other details, which will help you in finalizing a company for your requirements.

Sure Shot Ways to Increase Organic Traffic in 2017

To escalate your earnest desire to run a business successfully in 2017, you might be longing to increase the organic traffic, thus try hard to convert the relevant traffic into customers.

Several businesses and startups often shut down their operations within a years’ time frame due to their inability to generate traffic to increase the expected sales. Without increasing traffic, you can’t imagine to have a sales boost.

For an augmentation in organic traffic, you must take measures to increase website ranking. It would be possible with Search Engine Optimization (SEO) only which assures for overall help to rank pages in the search engines.

increase organic traffic in 2017

SEO is unique process to obtain traffic organically from the search engines. It doesn’t mean to create the search engine-friendly websites; it is indeed all about making websites effective for the visitors.

Rather than providing you theoretical ways to improve your site’s organic traffic, we have enlisted some ways that remain helpful to increase organic traffic of websites to the maximum extent possible.

Create New Content

Content improve organic traffic

One of the effective ways to increase organic traffic to your website is to increase number of pages on it. It is bound to rank on popular search engines through important long tail keywords and short tail keyword used in the pages. Apart from content pages, you should also add blog section for more credibility. It can be used to update the blogs regularly. By updating fresh contents, you can certainly improve the ranking of your website and thus organic traffic.

Related: SEO Friendly Content That Drives Organic Traffic

Write Guest Posts

Write high quality and informative guest posts and get them published on the reputed websites. Guest blogs not only improve your search engine rankings but also bring organic traffic to websites. If such sites have your audience, you can usually get content onto their websites which help them generate traffic, and at the same juncture you get access to their new audiences as well.

Prioritize Keywords

Having a strong keyword strategy is vital to survive in this cutthroat competitive online market. It is thus mandatory to generate traffic to convert that into sales. You can use keyword planners to identify such keywords that rank easily. An added advantage is to consider longtail keywords for more intensification.

Make Your Website Mobile Friendly

mobile friendly website

In 2015, Google announced that mobile searches now exceed desktop or laptop searches on their search engines. Such sites are also ranked easily so get it done now. In addition, do not forget to check whether your website is fast loading or not. Users don’t have patience to wait for slow loading websites.

Check Good and Bad Links

Quality links always matter. You should check your backlinks. If you got them from the reputed and relevant sites, let them remain as it is. It will help you get traffic. On the other hand, you can improve your rankings in Google through removing and disavowing bad backlinks. High quality outbound links are always helpful for boosting up your search engine rankings.

Focus on Internal Linking System

internal linking SEO

The easiest way to create backlinks and to prepare informative and well researched articles and to get them posted is definitely through using the good internal linking system. By linking to the relevant posts written earlier, you certainly build quality links to use the anchor text preferred. Such links are valuable for SEO and so are they crucial to keep readers engaged to spend more time on your site.


It is a proven fact that ranking and organic traffic remains interdependent. Above mentioned tips are always helpful to increase organic traffic to websites. Hire professional SEO agency in India to accomplish each SEO tactics with total perfection. Increasing organic traffic is a time consuming process. When you follow above mentioned strategies, you definitely get rewarded by the search engines to fulfill your innate goal and thus come into global limelight.

5 Quick Ways to Improve SEO & Increase Brand Visibility

Boost SEO & Increase Brand Visibility

Like the previous year or before that, optimizing your content equally remains vital in 2017 to obtain ranking on search engines and thus to attain traffic.

Search engine is still being considered one of the top tools for the consumers to avail multiple benefits including shopping, gathering information, getting answers to the queries, and finding solutions to various problems. It has therefore become mandatory that brands rank while your audiences are looking for the products or services you offer them.

Proper search engine techniques and strategies will always help you boost your rankings and to get in front of your potential customers.

hire SEO services

There are many SEO tips & techniques you need to keep in mind while optimizing the pages, including the notable ones:

  • Be patient
  • Accept changes
  • Hire an SEO company
  • Become an avid learner
  • Install analytics and keep watching
  • Build an SEO optimized website
  • Include a site map page
  • Make SEO-friendly URLs

Improving ranking becomes a child’s play if you are abreast of the latest SEO techniques. The techniques are though not rocket science but leave greater impact. Implementation of a few simple steps would definitely take your website on top in various search engines.

Follow the below suggestions and watch your website’s improvement how it ranks at the top of the search-engine results.

  • Publish Relevant and Quality Content: Quality contents get crawled by Google crawler and thus ranking is improved.
  • Update Your Content Regularly: If you update fresh content, search engines pushes up your website.
  • Write SEO optimized title and description
  • Have a link-worthy site
  • Use alt tags

Our SEO experts have outlined five important ways to support your SEO strategies to help you build the brand awareness, drive targeted traffic, and to achieve the marketing goals.

#1 Increase Page Load Speeds

improve page load speeds

Page load speeds play vital role in getting new customers and to retain the existing ones. Do you know this fact that if your visitors have to wait, you may lose them? So, you should use a caching plugin to help improve your speeds. In addition, clean and streamlined code is also helpful to increase page load speeds.

#2 Ensure Your Site is Mobile-Friendly

When making a website, you must keep in mind that your visitors will come from different sources. Smartphone searches have increased by manifold so you need to create a mobile friendly website. In addition, Google’s most recent update shows that mobile friendly sites rank above than those which are not mobile friendly.

There are many sites, where you can confirm whether you site is mobile friendly or not.

Some important mobile optimized website benefits include:

  • Improved User Experience
  • Enhanced Average Time on Site
  • Faster Website Loading Speed
  • Enhanced Mobile SEO
  • Competitive Advantage Over Your Competitors

#3 Ensure to Include Outgoing Links

Outgoing links play great role in improving the search engine ranking. An study by SEJ  proves that including the outgoing links within your blog post has a positive effect on SEO ranking. Including authoritative links is helpful in SEO as it builds trust with Google, shows that your blog post is indeed valuable and relevant to your respective industry.

Apart from providing additional resources to readers, such links will prove their own credibility in the online space. While outbound linking, you should link to the relevant pages so that readers do not distract from the specific point.

#4 Improve Website Experience

You not only need visitors on your website but also want them to stay on your website for a while. But how! You can easily improve the website experience by adding interactive content pieces in the form of infographics, videos, surveys and polls, calculators and audios. If your visitors stay on your website, it helps you show Google that your content is worthy to be ranked.

#5 Create Content Rich Pages

content rich pages

Try to create the content rich pages for your website as they can easily find place on the top of Google search rankings with the right optimization. In fact, rich content can be a great tool to boost up the visibility of your website across the search engines.
Neil Patel points out—“as a content marketer you have to create long form content, meaning 2000+ word, high-quality blog posts.”

Some vital benefits of long form content:

  • Higher Google Search Rankings
  • More Brand Authority
  • Greater Credibility
  • More Social Media Success
  • Lower Costs for Inbound Marketing
  • More Backlinks and Organic Traffic
  • More Sustainable Content
  • Greater Value


If you want people to find you online while they search for your products or services, you need visibility of your website. Search engine ranking is not possible until you understand the importance of SEO and to make your website search engine complaint. While creating a new website, you need to keep in mind the above mentioned points to meet the requirements of Google.

Some of you might be a novice in the industry. It is better to hire an expert if that is the case. He/she will not only help you create SEO friendly websites but also turn that user friendly as well. Always remember that user friendly websites always rank easily in the popular search engines.

Try to understand the questions your potential customers might have and provide answer to your contents. Getting connected with the potential customers is a great way to increase sales, which should be your ultimate goal. While creating contents, you need to keep in mind the SEO strategies, including keyword density, search engine algorithms, meta titles and meta descriptions for a greater boost.

SEO Benefits of Outbound Links

Have you ever thought about the importance of outbound links? Do such links prove helpful in the SEO strategies?

A study by Search Engine Journal confirms that outbound links have greater value for SEO. There are several ways of generating links for the websites. And, they remain greatly helpful for SEO but at the same juncture you must consider employing an outbound link strategy to ensure blogs are never ever devalued at any stage.

What is Outbound Link?

Outbound links

An outbound link is a link which is meant to take you to some other domains from your site. Such links take you to another specific webpages or websites altogether. When you link out to the related domains of your niche, it not only helps the search engines to understand your niche but also improves trust and authenticity of your own site and thus it plays vital role in your blog’s SEO.

Difference Between Inbound and Outbound Link Building

An inbound link (also referred to as a back link) is a hyperlink on a third-party web page which points to a web page on your site. On the other hand, outbound link is a link meant to take you elsewhere as well. Both link building strategies are extremely helpful to improve the search engine rankings.

SEO Benefits of Outbound Links

Improves Site Authority

By linking out to relevant and trustworthy sites, your website would be considered valuable and helpful to their searchers. Search engines start considering it genuine source of information. Apart from improving rankings, it is also useful to your visitors in getting vital information. While linking out, you need to keep in mind that you link out to the high quality and reputed sites.

Boost Up Search Engine Ranking

While linking out, you need to keep in mind that the website must have indexed pages and good domain authority as well. Linking out to trustworthy websites would surely increase your search engine ranking.

Improves Chances of Social Sharing

When writers or a blog owners notice that you have linked to them, the chances are high that hopefully they like, comment and share the content in which they have been mentioned. Such social signals could be seen as a positive factor in the search ranking relevance. On the other hand, you are boosting up your organization’s reach in various social media networks.

Reader Satisfaction

While you link out to a genuine source, the reader develops one more sense of satisfaction after reading the information. In such situations, your readers authenticate your site and thus love to visit again and again for your additional popularity.


Linking out is a great way to earn your reputation among the readers and to improve a site’s ranking. When linking out, you need to focus on several things, including anchor text. Try to Link to articles which have got high number of social media share. What is more, link to blogs or guest posts having good page authority or domain authority.