Importance of Social Bookmarking Activities in SEO

Before going inside whether social bookmarking is helpful for SEO boost or not, you must understand what is social bookmarking. Why organizations look for such activities. Social bookmarking is defined as a shareable bookmarking service that allows websites to be bookmarked on the Web.

According to

Social Bookmarking is the practice of saving bookmarked Web pages to a public website as a way to share the links with other Internet users.

Importance of social bookmarking in SEO

Importance of Social Bookmarking in SEO

The web pages that are bookmarked at social bookmarking sites are considered to be of a quality backlink in the eyes of search engines. High quality backlinks are needed to improve page rank, domain authority and ranking of website. Once you improve ranking, you will boost traffic to your website through organic traffic. Therefore, web masters keep social bookmarking activities in their to-do lists.

Engage people with social bookmarking sites

Social bookmarking sites are helpful for improving ranking and traffic of a website. But you should know that the sites are not only to be published your articles. They are not helpful if you are failed to engage your potential customers. Keep three tips in mind when you want to get most out of your social bookmarking activities.

#1. Engage your potential clients

You must engage your potential customers so that they click to your posts and land them in your website. You need to discover an audience for your content or people in a vertical market whose audience intersects with yours. Increased traffic also improves ranking of a website.

#2. Involve your audience

You can ask questions to your potential customers or coax then to ask questions. Let your target audience reply and you should read the reply and add your points as well. Once you engage people, you will get traffic to your website.

#3. Be informative, not promotional

You can share relevant information through your social bookmarking sites. If you are informative, your potential clients will search and engage. Being promotional is not always good.

Should one use social bookmarking for SEO?

Now, it has been confirmed that social bookmarking sites generate traffic, Builds brand and improves SEO. Apart from a cost effective option, it does not require much time. If done properly with the help of professionals, using social bookmarking sites as part of your online marketing campaign will be beneficial.

Cons of social bookmarking activities

There are many cons of social book marking strategies, which we need to keep in mind. Apart from increasing bounce rate, we may create links from low quality bookmark sites. According to SEJ, the more low-quality, non-relevant links you generate, the more red flags you’ll be waving for Penguin to come waddling in.

Final verdict

Social bookmarking sites are helpful for improving ranking and SEO, but make sure that you must put in a lot of effort into it and have to plan strategies properly so that the post in the social bookmarking websites generates the interest of your target audience and thereby brings traffic to your site. Make sure you research carefully before using social bookmarking sites, or else you may end up ruining your ranking.

Social media optimization services help you promote your brand in the online market. Apart from ensuring credibility, it helps you generate leads for your organizations.

You may Also Like: SEO Services for Startups 

5 Must Know Causal Relations Between Social Media & Online Businesses

Social media has spread everywhere like a wildfire. Its easy reachability to hundreds of thousands of users in one go makes it smart medium but equally vulnerable source to create impromptu scenarios for that nobody is prepared.

Such reasons are the ones that turn major and minor social media forums like Facebook, Twitter, LinkedIn, Pinterest, Youtube and et al integral parts of the business plans today. They turn into important workable strategies for an overall business success.

social media online business

Here we enlist five most incredible things about Social Media and its causal relation with the online business which you can’t ignore:

1. Faster accessibility by all & sundry: Whether working on the small online business plans or for SEO (Search Engine Optimization) as part of a focused and highly integrated business strategy; social media is a notable tool for them all. It is used in multiple ways to ascertain easy and fast reach to the target group. You hardly take any time to spread information even in remotest of places through social media channels.

2. No investment for direct reach to potential customers:

social media marketing customers

Although you have direct reach to approach to potential customers through the social media platforms, hardly do you invest anything for this purpose. Social links boost your business or in the worse cases go unnoticed if fail to impress the potential visitors. You are gladdened in the previous case of enjoying free publicity. If it goes unlike your expectations, you don’t feel disheartened because hardly did you invest anything for it.

3. Increasing Popularity: Through likes, shares and comments of posts in social media such as Facebook, Twitter, LinkedIn, Google+ and even YouTube et al to promote your website you avail people’s assurance for the free credibility. While you rank due to that your business gains popularity in no time. It is true that the authority or credibility of social account might not leave bigger impact for search ranking but they are great sources to attain popularity through back-links to rest easy tools.

4. Effective Social Media Profiling:

social media marketing profiles

Individuals and online business can create effective social media profiles that actually work. If you are able to do that professionally and maintain that then it can leave greater impact through ranking high in search engines. This is how you always get noticed. There are chances of you becoming a celebrity for the scholarly thoughts of yours expressed or the genuineness of business planned for presenting authenticity. The efforts to develop the profile have direct connection with success or failure.

5. Effective Business Campaigning: Undoubtedly, social networking connectivity with the visitors from around the world starts taking you closer to known and unknown people. While you are active there as a business owner offering the products or services to everybody, you somehow become a personalized solution provider. Customization becomes easy for you as you are in a position to grasp the customer needs. This is how you attain success to go for an effective business campaigning to impress everybody.


Social Media channels have been attaining popularity in all societies these days. It all depends on how effectively they are being used for business strategies. They offer you endless benefits besides the five vital connections they have with the business success as discussed above.

You simply need to be a smart social media user to turn that into an ultimate source of enjoying credible success today through various social media marketing resources. It had hardly been imagined mere a decade ago. Today, you are in the position to develop a charisma due to effective social media platforms. They greatly boost the online businesses.

Top 5 Benefits Of Social Media Marketing

Marketing concept has been changing drastically to suit to the diversified needs of the current era. It is impossible though to ignore social media marketing strategies today whose towering roles to lift the corporations can’t be ruled out. In fact, this marketing strategy is a big thing to believe in which promotes the products/services for greater rewards.

social media marketing

Here we mention top 5 benefits of the social media marketing strategies which entrepreneurs must assess: –

1. Brand recognition enhancement: While various social media platforms are already leaving greater impact in the lives of every individual, they can’t be ignored in the business promotions. It indeed remains fastest choice to build the reputation of all businesses.

Due to its easy reach to the common masses, it is an ultimate brand recognition enhancement solution without doing any type of extra effort. As new channel to brand’s voice or content promotion, it is an ultimate platform to increase the visibility of different corporations.

2. Smooth connectivity with the loyal customers: Social media marketing begins with this motive to have maximum accessibility to the existing as well as potential customers. While you are smoothly recognized by everybody you turn into familiar brand as recognizable choices by all and sundry.

social media marketing strategies

That is why large chunk of masses from around the world use various social media platforms. Your brand is smoothly connected with loyal customers in no time.

3. Maximum conversion of opportunities: Until some years ago, social media used to be a fun thing. With the changing perspectives now and the popularity of many such sites, they are used for multiple purposes, including for social media marketing avenues.

Such marketing strategies take most of the businesses to even remotest of places where conventional media would have its little reach. Thus, chances of conversion of maximum opportunities remain high.

With all social media posts, you indeed get noticed and avail the newer opportunities due to likes, comments and shares.

4. Personalized marketing avenue: Besides easy access and for financially viable platforms, social media marketing is equally noted due to personalized reaches to target customers. Every social media user feels as if the details shared are for them thus there remains higher conversion rates of customers from the social media likers.

Due to maximum interaction through the social media channels, everybody starts recognizing the brands for a greater value.

5. Greater website traffic: While social media accounts bring businesses very much close to the potential customers, an important factor which makes one feel revived is that ecommerce sites receive greater level of traffic from all nook and corner.

social media marketing benefits

As large chunk of people starts following the link pages and even start sharing or commenting one can observe direct effect in the form of the extensive traffic of sites to attain the newer success.


Social media is powerful enough to promote anything and everything like a wildfire. Using such tools as part of various social media strategies thus pave the way for new success story. They play greater roles to develop loyal fans besides offering thorough marketplace insights to assuring for generated leads. This is how your business receives a new boost without you doing any additional efforts.

How Social Media Optimization (SMO) Benefits Your Business?

Today’s business fraternity is in the verge of implying variegated resources to enchant target customers. In fact, none of them can sustain without social media tools or platforms. It is perhaps such ardent need of social media that all businesses use Social Media Optimization (SMO) to run online businesses smoothly. It has become part and parcel of business strategies nowadays. Here we mention some notable benefits of SMO which redefine business opportunities.

#1 Unique Social Media Strategy

Unique Social Media Strategy

SMO is an important subgroup of Search Engine Optimization (SEO) to play crucial role to augur online business presence. As part of strategies for social media, it has its lions share to optimize websites. It also guarantees business to get promoted in typical advertising strategy. The focus is on social medial sites’ notice while blog and online communities are strategized for maximum promotion. These steps are evidenced on the smart platforms and tools including podcasts and message boards for business reflection.

#2 Presence on Multiple Social Media Spaces

Social Media Spaces

The really simple syndication (RSS) feeds matter too much in SMO accomplishment. It is through such initiatives that business starts flourishing due to typical SMO benefits. Sharing videos and photo to social bookmarking, blogging and et al prove easy means to highlight business operation. They drive maximum traffic without you spending a single penny on search engine based advertising solutions. It ascertains businesses to attain success by link creation to websites. Prominent social networking sites Facebook, Twitter, MySpace, Squidoo, Blogger, Hubpages, Digg and Delicious amongst others are best used to attain success.

#3 Redefines Business Promotion

Redefines Business Promotion

SMO plays crucial role to redefine business promotions. With the effective use of social media including RSS feeds, sharing buttons and most importantly easy share of social news to 3rd party community functionalities you lead business into the path to success. Promotions are literally redefined thus you avail unbound benefits without doing additional efforts.

#4 Captivating Search Engine Marketing

Search Engine Marketing

Besides easy flow of business promotions, SMO also proves unique tool for captivating promotional activities by social media platforms. It is worthy marketing plan to include many resourceful activities including content promotions—blogging to offer instant comment on external blogs and most importantly easy participation in discussion groups. Potential customers turn loyal through thus search engine marketing strategy.

#5 Effective Business Promotion

Effective Business Promotion

While other elements are inbound, SMO remains unique technique to literally create viral marketing strategies. They are worth noticeable due to easy but result-oriented word-of-mouth promotional campaigns. It proves an effective business promotion resource once you use many networking solutions including social bookmarking to sharing other websites or video and photos. You thus enchant new visitors. It also eases blog achieve uses to get businesses noticed at search engines.

#6 Overall Ranking Solutions

Overall Ranking Solutions

SMO smoothens website’s ranking through getting links. You popularize websites by creating inbound links; tagging & bookmarking and thus give permission to external parties to use contents for indirect popularity. You attain success and business is noticed at many channels.


There are wide range of benefits from SMO that you can’t ignore. Besides boosting sites, it also remains powerful tool to literally make contents—written, audio and video—to travel everywhere at ease. SMO services bring required traffic to websites for visibility everywhere. It makes communication channels effective. You avail benefit of free advertisement to reach up to targeted customer base. Customers are satisfied upon seeing website’s presence everywhere due to quick update sharing. Undoubtedly, you start receiving quick popularity as a business to monopolize the market. You can hire social media writers online to get a number of SMO benefits.